This is a deeply tender book, and full of wise insight and honesty. Moran manages to be funny, erudite and kindly: a rare - and compelling - combination. This is the essential antidote to a culture obsessed with success. Read it

Joe Moran is a brilliant historian, and the most perceptive and original observer of British life that we have. He makes the humdrum riveting

There is an honesty and a clarity in Joe Moran's book If You Should Fail that normalises and softens the usual blows of life that enables us to accept and live with them rather than be diminished/wounded by them

A fascinating insight. Moran's honesty is brilliantly raw and uncomfortable at times, but under the apparently bleak message on the surface there is an uplifting truth to be found. For myself, the concept of failure has been redefined

Moran is a wonderful, witty writer

Moran is a past master at producing fine, accessible non-fiction

Joe Moran is a wonderfully sharp writer, calm, precise and quietly comical

I really love Joe Moran's work, he writes with such generosity and kindness

These stories are beautifully told, and they are comforting at first... Moran's compassion shines through this gift of a book

A ­calming antidote to the world of ­professionally failing... What Moran has created is a slim, lyrical and blessedly cool-headed reflection on failure as a universally shared human trial... What he provides, instead of the mechanical business strategies laid out in some popular failure titles, is a selection of fascinating and often moving lives, characterised in some way by their failure

A beautifully written meditation on life's inevitable setbacks and what he sardonically terms "the failing well movement". Moran encourages us to accept our impostor syndromes, to avoid becoming a "sporting masochist" for whom winning is everything, and to admire the history of West End musicals that were instant, notorious flops

A classic anti (or counter-intuitive) self-help treatise -- robustly argued, intellectually sturdy, laced with self-deprecatory humour... it is deeply empathetic to the trials of the creative life

Raihani weaves a captivating tale through the tree of life, to show how our own societies are shaped by the same evolutionary games as other animals. A beautiful, compelling and unstoppable read... This book will change the way you view your own behaviour.

A fascinating deep dive into what makes us powerfully social creatures. Raihani takes us on a gripping journey from the Kalahari desert to modern city living. From economics to colonies of reef fish, cooperation is one of nature's marvels and Raihani is a compelling guide.

With colourful examples from ants to meerkats and cleaner fish to chimps, Raihani expertly explores the biology and dynamics of social interactions that underpin human cooperation and competition... Essential reading for everyone from ecologists to economists. Kept setting off idea fireworks in my brain!

The Social Instinct is filled with curious intellectual adventures at every turn [and] achieves the difficult task of being accessible to evolutionary novices and experts alike.... A must-read account for anyone with an interest in how cooperation has shaped the world around us.

From cells to cities, cooperation is one of the deepest trends in the living world - and one of real keys to our success as a species. Raihani does a great job of explaining where it came from and why it matters. An insightful, entertaining, and extremely informative book.

Nichola Raihani['s]... rewarding analysis ranges from genetics to politics, and from the individual to the international, including the COVID-19 pandemic.

The Social Instinct fascinatingly combines vivid descriptions of the rich varieties of cooperation that exist in the natural world with thoughtful insights into how cooperation between humans is in some ways surprisingly similar and in others very different. A great read.

In her energetic analysis, psychologist Nichola Raihani recontextualizes cooperation within the framework of evolution and reveals the competition for survival that still bubbles below its surface... Raihani offers insight into how our hardwired drive to cooperate could help us meet the challenges rushing at us, from pandemics to climate change.