How To Build It

Apr 30, 2025 12:42 AM

Author:Niran Vinod,Damola Timeyin,Niran Vinod,Damola Timeyin,Nathan Stewart-Jarrett

How To Build It

Brought to you by Penguin.

How to Build It: Grow Your Brand with a foreword by Nando's

In a world where everyone is trying to monetise their side hustle and the 5-to-9 is as valuable as the 9-to-5, building your brand is a necessity. But how can you work out what your brand is? How can you make it relevant, and how can you give it real longevity?

This indispensable step by step guide will help you understand all the key considerations as you build solid foundations for your brand to thrive and grow. Complete with creative tasks, and shared personal insight from two creative strategists who have worked with some of the world's most renowned brands, How to Build It will set you on the road from nowhere to everywhere.

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Designed to inspire and encourage readers to unlock their potential and provoke change, the How To series offers a new model in publishing, helping to break down knowledge barriers and uplift the next generation.

Creatively presented and packed with clear, step-by-step, practical advice, this series is essential reading for anyone seeking guidance to thrive in the modern world. Curate your bookshelf with these collectible titles.

Reviews

Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches

—— Cal Newport , bestselling author of DEEP WORK

You're not a machine, so why would you run your business like one? Company of One shows you another way. If you've ever wondered how to have a business that works for you-instead of the other way around-you need this book

—— Chris Guillebeau , bestselling author of SIDE HUSTLE and THE $100 STARTUP

The default equation of more = better in business isn't working anymore. If you want to build something that matters, make a difference for your family and the world, and actually enjoy what you do, Company of One offers the inspiration and step by step actions that will change the way you do business, and the way you do life

—— Courtney Carver , bestselling author of SOULFUL SIMPLICITY

Your business can thrive with less! Company of One is an riveting, lucidly written guide to run a successful minimalist business

—— Joshua Fields Millburn , Author of THE MINIMALIST

Paul is the savviest sole proprietor I know. This book is a permission slip to reject tired corporate business advice in favour of a smaller, slower, more personal approach

—— Jocelyn K. Glei , Host of HURRY SLOWLY

Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment ... The most important ingredient is a new worldview. Company of One can give you just that

—— David Heinemeier Hansson , Creator of RUBY ON RAILS and founder of BASECAMP

There's not one, right way. Only your way. Paul's book, Company of One, can help you find your way

—— Ben Chestnut , CEO and Founder of MailChimp

Company of One will give you invaluable insights to focus on the purposeful, interesting, and impactful work you actually love doing, right alongside permission to stop blindly chasing growth by defining success on your own terms

—— Kathleen Shannon and Emily Thompson , Authors of BEING BOSS

You are not alone with Company of One. If, like so many others, you're setting out to take on the world by yourself, then welcome to the best company there is, your own

—— Sam Conniff Allende , author of Be More Pirate

A bright, useful entry in the small-is-beautiful genre

—— Kirkus Reviews

Company of One is the next frontier for less is more

—— Richard Koch , bestselling author of The 80/20 Principle and Simplify

In Company of One, entrepreneur Paul Jarvis attacks the rapid growth model of Silicon Valley and promotes a different, gentler route to business success, calling for a slow growth movement

—— Tom Hodgkinson , Book of the week, Idler Magazine

This is a revolutionary idea for our times: build your business based on your values. There's nothing small about that. This book is a treasure

—— Mitch Joel , Author of SIX PIXELS OF SEPARATION & CTRL ALT DELETE

Company of One is the next frontier for less is more

—— Richard Koch , bestselling author of The 80/20 Principle and Simplify

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