Beyond Entrepreneurship 2.0

Apr 30, 2025 12:57 AM

Author:Jim Collins

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NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company.

Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers.

Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what makes great companies tick. In Beyond Entrepreneurship 2.0, you'll learn how to turn your company into the 2.0 version of itself. You'll be challenged to grow your own leadership as your company grows, from 1x to 2x to 5x to 10x. You'll learn Collins's newest reflections on people decisions, insights that extend beyond his seminal "first who" principle about getting the right people on the bus. You'll learn why luck favours the persistent, and what it means to look for "who luck." You'll learn about the origins of the "BHAG" (Big Hairy Audacious Goal), and why even a small business needs a galvanising BHAG to have a complete and inspiring vision.

You'll also unlock what Collins calls "The Map." The Map is a road map that pulls together the key concepts developed from thirty years of research and writing into one integrated framework for building a company that delivers superior results, makes a distinctive impact, and achieves lasting endurance.

Finally, you'll learn the lessons that Jim Collins himself learned from the most influential mentor in his life, Bill Lazier.

Beyond Entrepreneurship 2.0 is the ambitious upgrade to a classic. In Beyond Entrepreneurship 2.0, you'll discover that the goal to turn your business into an enduring great company is as relevant - and as within your reach - as ever.

Reviews

Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches

—— Cal Newport , bestselling author of DEEP WORK

You're not a machine, so why would you run your business like one? Company of One shows you another way. If you've ever wondered how to have a business that works for you-instead of the other way around-you need this book

—— Chris Guillebeau , bestselling author of SIDE HUSTLE and THE $100 STARTUP

The default equation of more = better in business isn't working anymore. If you want to build something that matters, make a difference for your family and the world, and actually enjoy what you do, Company of One offers the inspiration and step by step actions that will change the way you do business, and the way you do life

—— Courtney Carver , bestselling author of SOULFUL SIMPLICITY

Your business can thrive with less! Company of One is an riveting, lucidly written guide to run a successful minimalist business

—— Joshua Fields Millburn , Author of THE MINIMALIST

Paul is the savviest sole proprietor I know. This book is a permission slip to reject tired corporate business advice in favour of a smaller, slower, more personal approach

—— Jocelyn K. Glei , Host of HURRY SLOWLY

Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment ... The most important ingredient is a new worldview. Company of One can give you just that

—— David Heinemeier Hansson , Creator of RUBY ON RAILS and founder of BASECAMP

There's not one, right way. Only your way. Paul's book, Company of One, can help you find your way

—— Ben Chestnut , CEO and Founder of MailChimp

Company of One will give you invaluable insights to focus on the purposeful, interesting, and impactful work you actually love doing, right alongside permission to stop blindly chasing growth by defining success on your own terms

—— Kathleen Shannon and Emily Thompson , Authors of BEING BOSS

You are not alone with Company of One. If, like so many others, you're setting out to take on the world by yourself, then welcome to the best company there is, your own

—— Sam Conniff Allende , author of Be More Pirate

A bright, useful entry in the small-is-beautiful genre

—— Kirkus Reviews

Company of One is the next frontier for less is more

—— Richard Koch , bestselling author of The 80/20 Principle and Simplify

In Company of One, entrepreneur Paul Jarvis attacks the rapid growth model of Silicon Valley and promotes a different, gentler route to business success, calling for a slow growth movement

—— Tom Hodgkinson , Book of the week, Idler Magazine

This is a revolutionary idea for our times: build your business based on your values. There's nothing small about that. This book is a treasure

—— Mitch Joel , Author of SIX PIXELS OF SEPARATION & CTRL ALT DELETE

Company of One is the next frontier for less is more

—— Richard Koch , bestselling author of The 80/20 Principle and Simplify

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