Author:Jeffrey Masson
‘An unbelievably inspiring book’ Peter Wohlleben, author of The Hidden Life of Trees
Did you know that pigs frequently throw tantrums?
That chickens are capable of complex communication?
That sheep know their own names?
That cows grieve when their calves are taken away from them?
Jeffrey Masson delves deep into the mysterious world of farm animals and reveals just how sophisticated these creatures truly are - capable of joy, sadness, love and friendship - just like us.
An unbelievably inspiring book
—— Peter Wohlleben, author of The Hidden Life of TreesCompassionate, compelling and often tear-jerking... Anyone who has a heart will be reduced to tears, if not to vegetarianism, by Masson's argument
—— Daily MailAn entertaining survey of the main characteristics of farmed animals and a sobering account of how these have been ignored
—— GuardianPresents information and anecdotes without ever preaching
—— Independent on SundayIn this latest leg of Jeffrey Moussaieff's journey through the animal kingdoms, this perceptive writer peels back our prejudices to reveal the depth of feeling and thought in animals' minds and the leap we must make to be worthy of understanding them. Eye-opening, warm, thoroughly engaging
—— Ingrid Newkirk, President of PETAWrenching, yet vitally important... At last a voice for the domestic animals who need it most. While every attention is paid to wild animals and to pets, farm animals are systematically ignored because the fact that we kill and eat these sentient beings is almost unbearable to acknowledge. Yet if that is what we are doing, we must acknowledge it. We must understand our actions. This powerful, excellent book is not for cowards
—— Elizabeth Marshall Thomas, author of The Hidden Lives of DogsA harrowing insight into the psyche of everyday German citizens ... Huber's book is extremely well researched ... By drawing on the thoughts, movements and mental state of the diarists, he is able to provide a compelling insight into the minds of everyday Nazi citizens.
—— Jacob Farr , The ScotsmanA grimly compelling study of the psychology of fanaticism ... The book hints at a deep truth about war at its dirtiest.
—— The EconomistBleak, arresting ... A sobering study of a dark period of Europe's history.
—— Matt Elton and Ellie Cawthorne , BBC History MagazineThis book perfectly walks the reader through the past, present, and future of trust as we know it. Rachel Botsman's expertise on this topic is unmatched. It's an absolute must-read for business leaders and everyday consumers alike
—— Nick Shapiro, Global Head of Trust & Risk Management, Airbnb and former Deputy CIA Deputy Chief of StaffBotsman rightly challenges us in this new era to ask the compelling questions about who, why and how we trust. Highly recommended
—— Tim Costello, CEO World Vision AustraliaIn Rachel Botsman's capable hands, the concept of 'trust' - and its changing shape over the ages - becomes clear and accessible. Utterly compelling
—— Dr Simon Longstaff, Executive Director of the Ethics CentreSharp, penetrating, and obsessively researched, this book will open your eyes to a phenomenon that is as important as it is impossible to ignore.
—— Leigh Gallagher, Senior Editor, FortuneAn absorbing, story-filled narrative that will leave readers with a new understanding of the phenomenon that drives life in our digital age
—— Kirkus ReviewsA sharp, thoughtful, sometimes-surprising account of how we build trust with strangers now.
—— Kirkus ReviewsIn a time when people are doubting experts, suspicious of the media, and losing faith in government and business, Rachel Botsman is here with a lucid analysis of what it takes to build and rebuild trust. Trust me: this is a book you need to read
—— Adam Grant, New York Times bestselling author of GIVE AND TAKE, ORIGINALS, and OPTION B with Sheryl SandbergRachel Botsman's eye-opening, timely book delves into the unfolding crisis of trust spreading throughout the world. She brilliantly describes how the established trust framework is undergoing a radical transformation as digital technologies take root in every facet of our lives. Read this book and you'll be ready for a revolution in trust that rewrites the rules of human interaction
—— Marc Benioff, Chairman & CEO, SalesforceBook of the Month
—— October , Financial TimesThis is a book that every adult reader should pick up to gain some perspective on how reliant we have become on technology, and how we can afford to approach it with more skepticism
—— The Literary Journal ReviewBotsman has found a rich theme here and a fascinating way of interpreting the technological change
—— Wall Street JournalTop 10 Business Bestseller
—— 800 CEO ReadTop 5 Tech Book of the Year
—— WIREDIn her witty new book technology author and TED celebrity Rachel Botsman tells us why it did not work. Who Can You Trust? reveals some deep truths
—— SpectatorBotsman guides the reader on an enjoyable accessible, but cautiously skeptical, tour through this hugely transformative, but barely recognized, shift in our sometimes-irrational approach to trust
—— Winnipeg Free PressAs Botsman drives deeper and darker, she sheds more and more light, her book [is] rapidly becoming brilliant
—— Dialogue