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The Eureka Factor
The Eureka Factor
May 19, 2024 5:45 PM

Author:Mark Beeman,John Kounios

The Eureka Factor

Where do great ideas come from?

What actually happens in your brain during a ‘Eureka’ moment?

How can we have more of them?

John Kounios and Mark Beeman, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In The Eureka Factor they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.

Helping to unlock the mechanisms behind intuitive flashes and inspiration, this ground-breaking account not only explains the science of insight, but also describes the keys to innovation and creativity.

Reviews

A very good book about insights ... Kounios and Beeman are good storytellers.

—— Evening Standard

An incredible accomplishment ... a fascinating guide to how advances in science are made in general ... Wonderful ideas appear as if out of nowhere - and we are delighted.

—— Wall Street Journal

A vigorous voyage inside the mind to understand those electrifying but elusive moments of discovery - and how we can have them more often.

—— Adam Grant, New York Times bestselling author of Give and Take

The Eureka Factor is a highly engaging and informative look into the fascinating topic of sudden creative insights. Kounios and Beeman convincingly show that what once seemed like a mysterious feature of the human mind is yielding to dramatic advances in psychology and neuroscience. Combining state-of-the-art research with compelling everyday examples, this book is essential reading for anyone who has ever wondered what makes it possible to experience an 'Aha' moment.

—— Daniel L. Schacter, William R. Kenan, Jr. Professor of Psychology, Harvard University, and author of The Seven Sins of Memory: How the Mind Forgets and Remembers

The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.

—— James J. Heckman, Nobel laureate in economics

A very good book about insights..Konuious and Beeman are good storytellers. I love the one about the firefighter in a bush fire.

—— Evening Standard

It can sometimes seem as if one must master everything old in order to earn the privilege of doing anything new. Adam Grant does a masterful job showing that is not the case; we are lucky to have him as a guide.

—— Peter Thiel, cofounder of PayPal and Palantir, and author of Zero to One

Adam Grant is a serious social scientist, master storyteller and infectious optimist…. “Originals” is filled with fresh insights on a broad array of topics that are important to our personal and professional lives. Mr. Grant has an uncanny ability to infuse a familiar topic with deeper meaning and leave the reader feeling hopeful and a little exhilarated.

—— New York Times

An urgent must read, a seminal work that will surprise you on every single page. Adam Grant has reset our expectations for what it means to be creative and what's required to make a difference. Share it with someone you care about.

—— Seth Godin, bestselling author of PURPLE COW and many other titles

Fresh research, counter-intuitive insights, lively writing, practical calls to action ... Grant has a deserved reputation as an original thinker.

—— The Financial Times

[A] rich and practical paean to nonconformity.

—— Fortune

Originals succeeds by marrying sound research and insightful anecdotes to a breezy narrative style

—— The Guardian

Part of the fun of Grant’s book is that he redeems behaviors we typically regard with puritan disdain. . . . Thought-provoking.

—— The New York Times Book Review

An interesting and highly topical work of moral philosophy by psychologist … about the ancient conflict between reason and emotion, science and sentiment … an important book

—— Bryan Appleyard , Sunday Times

Compiles evidence from a range of sources to show that empathy can be innumerate, biased, parochial and inconsistent and can push us towards inaction at best and racism and violence at worst

—— Guardian

Paul Bloom’s wonderfully humane, lucid and entertaining demolition of the empathy-worshippers… is a brave and necessary tract for the times

—— Paul Bloom , Irish Independent

In Against Empathy, Bloom provides a thoughtful, considered, empirically grounded case which challenges many notions that we often accept as good without really thinking them through… Against Empathy is a wonderfully argued, provocative polemic against the trend to see empathy as an unalloyed good

—— Kenan Malik , New Humanist

Superforecasting by Philip Tetlock and Dan Gardner, is one of the most interesting business and finance books published in 2015.

—— John Kay , Financial Times

The lessons of superforecasting are keenly relevant to huge swathes of our lives.

—— Matthew Syed , The Times

Tetlock writes boldly about wanting to improve what he sees as the bloated, expensive – and not terribly accurate – intelligence apparatus that advises our politicians and drives global affairs.

—— City A.M.

Philip Tetlock’s Superforecasting is a common-sense guide to thinking about decision-making and the future by a man who knows this terrain like no one else.

—— Books of the Year , Bloomberg Business

Tetlock and Gardner believe anyone can improve their forecasting ability by learning from the way they work. If that's true, people in business and finance who make an effort to do so have a lot to gain – and those who don't, much to lose.

—— Financial Post

What I found most interesting was the continuous process of integrating new information to test and modify existing beliefs … clearly a beneficial skill in financial markets

—— Citywire

Social science has enormous potential, especially when it combines 'rigorous empiricism with a resistance to absolute answers.' The work of Philip Tetlock possesses these qualities.

—— Scientific American

A fascinating book.

—— PR Week

Offers a valuable insight into the future of management.

—— CMI Management Book of the Year judges

Both rigorous and readable. The lessons are directly relevant to business, finance, government, and politics.

—— Books of the Year , Bloomberg Business

A scientific analysis of the ancient art of divination which shows that forecasting is a talent.

—— Books of the Year , Economist

Captivating . . . [Tetlock's] writing is so engaging and his argument so tantalizing, readers will quickly be drawn into the challenge . . . A must-read field guide for the intellectually curious.

—— Kirkus Reviews

A top choice [for best book of 2015] among the world’s biggest names in finance and economics . . . Eurasia Group founder Ian Bremmer, Deutsche Bank Chief U.S. Economist Joe LaVorgna, and Citigroup Vice Chairman Peter Orszag were among those giving it a thumbs-up.

—— Bloomberg Businessweek

Just as modern medicine began when a farsighted few began to collect data and keep track of outcomes, to trust objective 'scoring' over their own intuitions, it's time now for similar demands to be made of the experts who lead public opinion. It's time for evidence-based forecasting.

—— Washington Post

Tetlock and his colleagues [have] found that there is such a thing as foresight, and it’s not a gift that’s bestowed upon special people, but is a skill that can be learned and developed . . . To obtain this apparent superpower does not take a PhD or an exceptionally high IQ; it takes a certain mindset.

—— Guardian

Superforecasting is a very good book. In fact it is essential reading - which I have never said in any of my previous Management Today reviews . . . It should be on every manager's and investor's reading list around the topics du jour of decision-making, prediction and behavioural economics.

—— Andrew Wileman , Management Today

Read Philip Tetlock’s Superforecasting, instead of political pundits who don’t what they’re talking about.

—— Dominic Cummings

We should indeed apply superforecasting more systematically to government. Like systematic opinion polling, it is an aid to decision-makers and informed debate. It is ideologically neutral, unless you have a bias in favour of ignorance. This is all good.

—— Andrew Adonis , Independent
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