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Subliminal
Subliminal
Oct 7, 2024 10:26 AM

Author:Leonard Mlodinow

Subliminal

Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking) and War of the Worldviews (with Deepak Chopra) here examines how the unconscious mind shapes our experience of the world, and how, for instance, we often misperceive everything from our relationships with family, friends and business associates, the reasons for our investment decisions, to our own past.

Your preference in politicians, the amount of tip you give the waiter-all our judgments and perceptions-reflect the workings of our mind on two levels, the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades scientific researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious, and a sea change in our understanding of how the mind affects the way we live.

These cutting-edge discoveries have revealed that the way we experience life-our perception, behavior, memory, and social judgment-is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. Employing his trademark wit and his lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self, increasing our understanding of how the human mind works, and how we interact with friends, strangers, spouses and coworkers. In the process he changes our view of ourselves and the world around us.

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include War of the Worldviews (with Deepak Chopra); the two national best sellers The Grand Design (with Stephen Hawking) and The Drunkard's Walk (a New York Times Notable Book and short-listed for the Royal Society Prize for Science Books); Feynman's Rainbow; and Euclid's Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.

Reviews

Delightful...Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give you

—— Guardian

Leonard Mlodinow never fails to make science both accessible and entertaining

—— Stephen Hawking, author of A Brief History of Time

With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior

—— Daniel J. Simons, co-author of The Invisible Gorilla: How Our Intuitions Deceive Us

Mlodinow has written an engaging and insightful ... [he] not only makes neuroscience understandable-he makes it fascinating. After reading this book, you will look at yourself (and those around you) in a new way

—— Joseph T. Hallinan, author of Why We Make Mistakes

Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness

—— David Eagleman, Author of Incognito: The Secret Lives of the Brain

A delightful, intelligent, and thought-provoking addition to the growing body of our sexual knowledge of self

—— Publishers Weekly

Jesse Bering is the Hunter S. Thompson of science writing, and he is a delight to read - funny, smart, and madly provocative.

—— Professor Paul Bloom, Yale University

A colourful romp through psychology, philosophy and popular culture.

—— New Humanist

A balanced and considered approach to this often inflammatory topic.

—— Nature

A colorful romp through psychology, philosophy and popular culture.

—— New Humanist

Witty... [Bering] employs examples and analogies that make his arguments seem like common sense rather than the hard-earned scientific insights they really are.

—— New Scientist

Prof Mischel argues that individuals can be taught self-control with persistence and a number of practical techniques ... [and] such skills are increasingly valuable.

—— The Financial Times

A picaresque journey through the human psyche - one in which the detours are at least as fascinating as the destination.

—— Mail on Sunday

This book is best read as a memoir of gratification ... it is a fascinating read and a considerable achievement.

—— The Economist

Mischel's insights are fascinating and rewarding.

—— Sunday Telegraph

Rising stars of 2015: one to watch

—— Guardian

Using a series of fascinating case studies as a framework, Dr O’Sullivan skillfully weaves the historical understanding, and misunderstanding, of functional illness into a series of narratives that are moving and thought provoking.

—— Adam Staten , British Journal of General Practice

A sympathetic, insightful study of psychosomatic illness

—— Charlie Hegarty , Catholic Herald

An excellent study of psychosomatic disorders

—— Stuart Kelly , Scotland on Sunday

Fascinating foray into the subject of how mental factors affect our health.

—— Simon Shaw , Mail on Sunday

Her Book, shortlisted for the 2016 Wellcome prize, describes case histories…with precision and compassion.

—— Jane Shilling , Daily Mail

It’s not only a beautifully written book…it’s also a book to start a revolution in healthcare.

—— Helen Rumbelow , The Times

Humane and deeply sympathetic.

—— Jane Shilling , Daily Telegraph

Impressively vivid and sympathetic argument for the reality of the mind’s more harrowing inventions.

—— Brian Dillon , Irish Times

A compassionate, honest and compelling read.

—— Lady

She mixes an easily accessible vocabulary with complex medical terms, something which I found both enjoyable and informative… Ultimately I found this book quite fascinating… I would recommend this book, which contains some hard hitting and highly personal stories.

—— Independent Nurse

A great immersion in psychosomatic problems… If you want to get a head-on feeling for the clinical experience of psychosomatic patients, read this book.

—— Edward Shorter , British Medical Journal

[A] controversial but utterly compassionate memoir.

—— Damian Barr , Guardian

It is as addictive as a great box set makes you rethink some of your closest relationships and wonder about some of the people you know best; and above all, like all truly great book it is about love and compassion.

—— Sathnam Sanghera , The Times, Book of the Year

Epstein is too respectful of the complexity of his subject matter to leap to any grand conclusions. The book was conceived partially as a rebuttal to glib theorising, and it is all the more fascinating as a result

—— Ken Early , Irish Times

Fascinating from start to finish

—— Amanda Khouv , Women's Fitness

Epstein forces us to rethink the very nature of athleticism

—— GrrlScientist , Guardian

Looks at the science of extraordinary athletic performance.

—— Adam Whitehead , Daily Telegraph

Captivating… Dazzling and illuminating

—— Richard Moore , Guardian

Epstein is not afraid to follow science in “trekking deep into the bramble patches of sensitive topics like gender and race"

—— Choice

Captivating… In a particularly fascinating chapter, Epstein investigates an old theory that purports to explain why Jamaica produces so many Olympic sprinters

—— Christie Ashwanden , Scotsman
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