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No Logo
No Logo
Dec 29, 2025 9:39 AM

Author:Naomi Klein,Nicola Barber

No Logo

Penguin presents No Logo by Naomi Klein, read by Nicola Barber

No logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st Century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe a new generation has begun to battle consumerism with its own best weapons.

in this provocative study we learn how the Nike swoosh has changed from an athletic, status-symbol to a metaphor for sweatshop labour, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how culture jammers utilise spray paint, computer hacking acumen and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.

Reviews

A rare thing in political writing: both rousing and profoundly sensible

—— Laurie Penny , New Statesman

Naomi Klein anatomises the roots of Trump in the already dystopian world of corporate-ruled America and predicts the "end run around democracy". A clear and readable guide to action

—— Paul Mason , Guardian

Klein moves beyond mere outrage and hand-wringing to offer a practical manifesto for opposition

—— Financial Times

As accessible as it is brilliant, No is Not Enough is an essential blueprint for a worldwide counterattack

—— Owen Jones

An ordinary person's guide to hope. Read this book

—— Arundhati Roy

Naomi Klein's new book incites us brilliantly to interweave our No with a programmatic Yes. A manual for emancipation

—— Yanis Varoufakis

Magnificent ... a courageous coruscating counterspell

—— Junot Díaz

Urgent, timely, and necessary

—— Noam Chomsky

Who better than Naomi to make sense of this madness, and help us find a way out? A top-of-the-stack must read

—— Michael Stipe

Naomi is like a great doctor - she can diagnose problems nobody else sees

—— Alfonso Cuarón

Naomi Klein constructs a common story that allows us to sustain the effects of being shocked. We can act upon that, with intelligence and happiness, to recover our world

—— Gael García Bernal

If you're wondering how Naomi Klein has managed to produce an essential and gripping book so early in the Trump presidency, it's because she's spent her whole intellectual life preparing for just this moment. Trump is the ultimate logo. Every day we watch him try to exploit yet another shock to the system. So this is the book to read - not just the first word on Trump, but in powerful ways the last word as well

—— Bill McKibben, author of RADIO FREE VERMONT

A genuine page-turner - highly engaging and provocative - and provides a fascinating lens through which we can view our current moment. Klein is not preaching to the choir, but framing the moment, connecting necessary dots, and outlining the challenge that lies ahead in clear terms that anyone can understand

—— Michelle Alexander, author of THE NEW JIM CROW

No Is Not Enough is the accumulation of years of brilliant and layered analysis applied with lightning precision to an understanding of how we got to Trump, and how we can use this moment to bring about another system and world

—— Eve Ensler, author of IN THE BODY OF THE WORLD

Naomi Klein has written a compelling book that we all need to read and act on. No Is Not Enough is an essential handbook for all people, especially young people, who want to understand the economic, social, and political forces that produced the current crisis we are facing - and how we can effectively organize to win a better world

—— Danny Glover, actor

Hugely satisfying. Sensitive and sorrowful, it is also fast paced, sassy, and very funny… Another fruitful pursuit from the worthwhile Hogarth enterprise

—— Jane Graham , Big Issue

The tale is the perfect vehicle for what this author does best, which is to expose repellent, privileged people and their hollow dynasties in stellar prose.

—— Publishers Weekly

St. Aubyn’s resplendent rendering of nature’s grand drama and Dunbar’s shattered psyche, Florence’s love, and her sisters’ malevolence make for a stylish, embroiling, and acid tragedy.

—— Booklist

Brilliant and heartwrenching

—— Woman & Home

Hugely satisfying. Sensitive and sorrowful, it is also fast paced, sassy, and very funny... Another fruitful pursuit from the worthwhile Hogarth enterprise.

—— Big Issue

A psychologically acute look at power, dispossession and the ravages of old age... Caustically funny and full of fury, this is a devastating look at a family meltdown

—— Psychologies

Darkly comic… The intertextual prompts are nimble, and Dunbar’s painful wanderings through the snow re-enact something of the heath… An ambitious “take” on Shakespeare’s greatest play

—— Peter J. Smith , Times Higher Education Supplement

This study of a modern, materialistic society and blood relationships, at once witty and devastating, is the perfect reading over any family Christmas.

—— Antonia Fraser , The Tablet
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