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How To Fly A Horse
How To Fly A Horse
May 19, 2024 5:45 PM

Author:Kevin Ashton

How To Fly A Horse

WINNER OF THE 800-CEO-READ BUSINESS BOOK OF THE YEAR 2015

In the vein of Susan Cain's QUIET and Malcolm Gladwell's DAVID AND GOLIATH, HOW TO FLY A HORSE is a smart, empowering book that dispels the myths around genius and creativity.

There is a myth about how something new comes to be; that geniuses have dramatic moments of insight where great things and thoughts are born whole. Symphonies are composed complete. Science is accomplished with eureka shrieks. Businesses are built by magic touch.

The myth is wrong. Anyone can create.

Acclaimed technology pioneer Kevin Ashton takes us behind the scenes of creation to reveal the true process of discovery and how ‘new’ comes to be. From Archimedes to Apple, from Kandinsky to the Coke can, from the Wright brothers – who set out to ‘fly a horse’ – to Woody Allen, he exposes the seemingly unremarkable individuals, gradual steps, multiple failures and countless ordinary and often uncredited acts that led to our most astounding breakthroughs.

Reviews

Ashton is persuasive … His well chosen examples reinforce the idea that there is no magic or myth to creation or discovery, making this an approachable, thought-provoking book that encourages everyone to be as good as they can be.

—— Observer

An inspiring vision of creativity that’s littered with practical advice, and is a cracking read to boot.

—— BBC Focus

Many of these anecdotes are rather lovely – a chapter on the credit denied female scientists is fascinating

—— Daily Telegraph

A must-read for anyone interested in creating a more fulfilling life and stronger communities

—— Kerry Kennedy

Little Wins addresses a large and important topic, and is a book that people in all walks of life can relate to

—— J. M. Ryan, Adjunct Professor of Management, The Wharton School

Valuable insight and lessons that can benefit us all

—— Irwin D. Simon, CEO, The Hain Celestial Group

In an uncertain and fast-changing world, Little Wins shows why the timeless simplicity of a young child's perspective can transform the way we live and work. A compelling case for innovation

—— Lord Hastings, Global Head of Citizenship, KPMG International

An unexpectedly and delightfully invigorating read... It's really good fun and highly revealing. You'll see how right Lindley is

—— Management Today

As well as offering advice to wannabe entrepreneurs, Little Wins is also an interesting account of how Ella's Kitchen became a hit

—— Daily Telegraph

Fast-paced and engaging

—— The Wall Street Journal

This book, a compendium of his life's research, is Mischel's attempt to demonstrate that self-control can be learned ... There are lessons that may prove useful to professionals [and] strategies one can employ to distract oneself from the temptation of instant gratification.

—— The Financial Times

Prof Mischel argues that individuals can be taught self-control with persistence and a number of practical techniques ... [and] such skills are increasingly valuable.

—— The Financial Times

A picaresque journey through the human psyche - one in which the detours are at least as fascinating as the destination.

—— Mail on Sunday

This book is best read as a memoir of gratification ... it is a fascinating read and a considerable achievement.

—— The Economist

Mischel's insights are fascinating and rewarding.

—— Sunday Telegraph

Paul Bloom’s wonderfully humane, lucid and entertaining demolition of the empathy-worshippers… is a brave and necessary tract for the times

—— Paul Bloom , Irish Independent

In Against Empathy, Bloom provides a thoughtful, considered, empirically grounded case which challenges many notions that we often accept as good without really thinking them through… Against Empathy is a wonderfully argued, provocative polemic against the trend to see empathy as an unalloyed good

—— Kenan Malik , New Humanist

Superforecasting by Philip Tetlock and Dan Gardner, is one of the most interesting business and finance books published in 2015.

—— John Kay , Financial Times

The lessons of superforecasting are keenly relevant to huge swathes of our lives.

—— Matthew Syed , The Times

Tetlock writes boldly about wanting to improve what he sees as the bloated, expensive – and not terribly accurate – intelligence apparatus that advises our politicians and drives global affairs.

—— City A.M.

Philip Tetlock’s Superforecasting is a common-sense guide to thinking about decision-making and the future by a man who knows this terrain like no one else.

—— Books of the Year , Bloomberg Business

Tetlock and Gardner believe anyone can improve their forecasting ability by learning from the way they work. If that's true, people in business and finance who make an effort to do so have a lot to gain – and those who don't, much to lose.

—— Financial Post

What I found most interesting was the continuous process of integrating new information to test and modify existing beliefs … clearly a beneficial skill in financial markets

—— Citywire

Social science has enormous potential, especially when it combines 'rigorous empiricism with a resistance to absolute answers.' The work of Philip Tetlock possesses these qualities.

—— Scientific American

A fascinating book.

—— PR Week

Offers a valuable insight into the future of management.

—— CMI Management Book of the Year judges

Both rigorous and readable. The lessons are directly relevant to business, finance, government, and politics.

—— Books of the Year , Bloomberg Business

A scientific analysis of the ancient art of divination which shows that forecasting is a talent.

—— Books of the Year , Economist

Captivating . . . [Tetlock's] writing is so engaging and his argument so tantalizing, readers will quickly be drawn into the challenge . . . A must-read field guide for the intellectually curious.

—— Kirkus Reviews

A top choice [for best book of 2015] among the world’s biggest names in finance and economics . . . Eurasia Group founder Ian Bremmer, Deutsche Bank Chief U.S. Economist Joe LaVorgna, and Citigroup Vice Chairman Peter Orszag were among those giving it a thumbs-up.

—— Bloomberg Businessweek

Just as modern medicine began when a farsighted few began to collect data and keep track of outcomes, to trust objective 'scoring' over their own intuitions, it's time now for similar demands to be made of the experts who lead public opinion. It's time for evidence-based forecasting.

—— Washington Post

Tetlock and his colleagues [have] found that there is such a thing as foresight, and it’s not a gift that’s bestowed upon special people, but is a skill that can be learned and developed . . . To obtain this apparent superpower does not take a PhD or an exceptionally high IQ; it takes a certain mindset.

—— Guardian

Superforecasting is a very good book. In fact it is essential reading - which I have never said in any of my previous Management Today reviews . . . It should be on every manager's and investor's reading list around the topics du jour of decision-making, prediction and behavioural economics.

—— Andrew Wileman , Management Today

Read Philip Tetlock’s Superforecasting, instead of political pundits who don’t what they’re talking about.

—— Dominic Cummings

We should indeed apply superforecasting more systematically to government. Like systematic opinion polling, it is an aid to decision-makers and informed debate. It is ideologically neutral, unless you have a bias in favour of ignorance. This is all good.

—— Andrew Adonis , Independent
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