Author:Douglas Coupland

In the near future bees are extinct - until five unconnected individuals, in different parts of the world, are stung. Immediately snatched up by ominous figures in hazmat suits, interrogated searately in neutral Ikea-like chambers, and then released as 15-minute-celebrities into a world driven almost entirely by the internet, these five unforgettable people endure a barrage of unusual and highly 21st-century circumstances. A charismatic scientist with dubious motives eventually brings the quintet together, and their shared experience unites them in a way they could never have imagined.
Generation A mirrors the structure of 1991's Generation X as it champions the act of reading and storytelling as one of the few defences we still have against the constant bombardment of the senses in a digital world. Like much of Coupland's writing, it occupies the perplexing hinterland between optimism about the future and everyday, apocalyptic paranoia, and is his most ambitious and entertaining novel to date.
[A] visionary author . . . rock'n'roll yet deadly serious, a caustic social commentator and delineator of the near future . . . He's caught midway between technophilia and technophobia . . . there's no better place to be for a contemporary prophet
—— The Sunday TimesA shrewd observer of modernity . . . His latest novel is a quirky glance into the near future . . . an earnest plea for authentic communication in an evermore isolated world . . . Coupland touches on an ambitious array of topics . . . enlivened by observations about the banalities of popular culture
—— The ObserverA paean to good old-fashioned storytelling, of which the novel itself is an inventive and unexpectedly moving example
—— Daily Mail[An] intoxicating cocktail of literary influences . . . Coupland [is] a joy to read . . . A globally ambitious novel, and all the better for it
—— The GuardianFans of Coupland will rejoice . . . Coupland's audacious flights of fancy, his laugh-out-loud dialogue and his magnificent ability to bring it all back to storytelling and orange-flavour tang, they're all here . . . Such a treat
—— Independent on SundayGeneration A hints at an idealism, a generation that could be at the beginning of something, although it may be too passive and self-involved to realise it . . . Beneath the typically brilliant, sharp wisecracks and riffs about fashion products, relationships and lifestyle, there is tangible outrage at the violation of Nature . . . Moving and meaningful
—— The TimesHe's still funny [and] writes great social commentary
—— www.theBookbag.co.ukHe is a brilliant social commentator and a wit of our times
—— Times Literary SupplementCoupland is a smart, witty writer...The short stories in the second half, like those in Generation X, are a delight.
—— London LiteA thoughtful book, abuzz with information-age gadgets and connectivity, and housing a sturdy scientific conspiracy. It also manages to be stylistically light but intellectually provocative
—— Ben Jeffery , Times Literary SupplementCoupland writes superlative pop fiction.
—— Metro'[a] page turner...a series of profound, and mystifying, stories within a stoy that will confound and delight...Another confirmed bestseller
—— News of the WorldEighteen years on from Generation X, Coupland still satirises pop culture better than anyone. This globe-spanning tale, set in the near future, is masterfully told and often hilarious
—— GQWith this exceptional sequel to Generation X, Douglas Coupland may be one of the smartest, wittiest writers around . . . He is a terrifically good writer . . . Generation A is set in the near future . . . Bees have become extinct, but then five people are stung . . . It is the attempt to get to the bottom of this mystery that brings the five together on an Alaskan island where they are made to tell stories to one another. Coupland weaves common elements across these tales and into the main narrative: large themes . . . comic themes . . . existential themes . . . There is a compelling plot . . . Coupland scatters his smartly satirical observations throughout . . . This is a clever, brilliant book - and it's loads better than Generation X . . . funny and profound . . . Straight A . . . (Coupland) deserves top marks for his latest novel
—— EsquireCoupland is a master at creating eccentric, lonely characters and illuminating the mundaneness of dull lives in our celebrity-obsessed, technology-driven world . . . Ideas bounce of his writing like sparks off a live electrical wire
—— The Scotsman[A] tour-de-force myth of the near future . . . As ever, the writing is sharp and witty, displaying Coupland's keen eye for cultural trends and an awareness of the ever-expanding limits of technological advancement
—— QHighly recommended. Like Murakami in thriller-trope mode. Go for it
—— William Gibson, author of Virtual LightAmbitious and weird . . . genuinely experimental
—— Scotland on SundayUnusual circumstances ensue in this latest read from the brilliant social commentator
—— ElleCoupland is a smart, witty writer . . . A delight
—— London LiteCoupland juggles some fascinating ideas . . . Equal parts humor and revelation...An intelligent look at pop and digital culture
—— Publishers WeeklyFrom the very first pages it jumps out: the language, the preoccupations, the political and technological references, the humour - they're all so now . . . Scintillating . . . I must admit I read the novel enviously. Oh, to have written something so clever, funny, heartfelt and original . . . The narration is layered, there are passages that are very funny, others that are wise, and throughout the language crackles with vitality . . . In the future, if people are curious about what it was like to live in our times, in the early 21st century, they will do well to read Douglas Coupland
—— Yann MartellSuperbly entertaining stuff. Coupland's dialogue is witty and spiky and makes you laugh out loud . . . Coupland just can't resist making his characters as smart as he is, which is very smart indeed. He's one of the few writers who has really grasped what different times we live in . . . But Coupland's personality as a writer isn't just smart, it is also charming humane and fundamentally optimistic. A pure pleasure
—— Independent on SundayA delightful Decameron of a book . . . rich, educative and even consoling
—— IndependentOne of the most popular serious writers of our time
—— Aravind Adiga , Financial Times






